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Clean Curated for You.
Top picks from head to toe.
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Experience the power of clean beauty.
Easy to use essentials. Hard-to-ignore results.
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Clean beauty designed with you in mind.
Discover easy-to-use essentials for every part of your routine.
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LET’S START A NON-TOXIC RELATIONSHIP. FOLLOW @follain ON INSTAGRAM

Non-toxic is non-negotiable
Most cosmetic ingredients haven’t been tested for safety. We research the red flags and always play it safe.
RESTRICTED INGREDIENTS
Only 10% pass the test
We source from hundreds of brands and follow a 5-step process to determine what’s worth carrying on our shelves.
OUR APPROVAL PROCESS
Trial without the error
No matter what you’re looking for, we’ll find what’s best for you (and if not, we’ll replace it until it’s right).
PERFECT MATCH GUARANTEE